Web Site Development, Search Engine Optimization (SEO) and Pay Per Click (PPC)

Whether you want a new web site, a redesigned site, search engine optimization (SEO) or a full fledge Pay Per Click (PPC) campaign, Westwind Communications has the experience to tackle the project.

Anyone can post a “brochure” on line and call it a web site. Developing a successful website that generates new business takes an expert in marketing. We have been consulting with professional services firms since the early commercialization of the Internet. We helped to promote the first Internet mall called the “Branch Mall” in the mid 90’s. In fact Jon Zeeff, the founder of Branch and Scott Lorenz, Westwind Communications President sent the very first Christmas card on the Internet in 1995.

When it comes to effectively using your web site to promote your business you must put the right message in front of the right buyers. The problem is not all web developers understand that. With all due respect, they tend to be “techie guys” or “graphic artists.” They’re not marketers and they don’t understand target markets, branding, USP’s (Unique Selling Propositions), and other marketing theory.

Westwind Communications harnesses the talents of web developers and graphic designers and directs them to create a site that produces results for your business. Often, content that we create for media relations can be re-purposed for use on the web site thereby saving you money on content. Furthermore your web site must change on a regular basis so it not only stays fresh for your potential customers but so that search engines like Google, Yahoo! and MSN rank it high. Because if you are not on the first 1 or 2 pages on a search of key words- you are not being found by the people who want to do business with you.

Search Engine Optimization or SEO
Westwind Communications will help improve your site’s ranking using techniques we’ve developed over the years. It’s now an industry called Search Engine Optimization or SEO for short. Its not rocket science but it is a little black art combined with common sense. The reason it’s not straight forward is that if Google told you how to rank you web site higher everyone would do it defeating the purpose of making searches relevant for the user. Google and others continually change their methods of ranking web sites so you too must change. That’s where we come in to help keep your site relevant and ranking high.

Pay Per Click Advertising (PPC)
Westwind Communications highly recommends using Pay Per Click (PPC) search engine advertising via Google Ad Words, Yahoo! and MSN search engines to drive customers to your web sites. Nothing is faster in generating new business than this. We’ll research the key words that will generate customer visits and create the special ad wording that will compel qualified people to click on your ad.

Can you sell your company using 95 characters? We can!
Because with Google that’s all the space you get. You can spend a lot of money learning what we already know or you can put this task into the hands of a pro. That’s why Westwind Communications manages several PPC campaigns for our clients with some campaigns containing thousands of key words. Furthermore we constantly find errors or click fraud which has saved our clients tens of thousands of dollars. If you are not watching it carefully it can cost you money, but don’t let that deter you from beginning a PPC campaign. Nothing is more effective in advertising today than PPC.

Whether you want web site that really “sells” or want a pro to handle your PPC campaign you’re in good hands with Westwind Communications.

Here are a few sample websites Westwind Communications has developed:

www.cochranfoley.com
www.tlceyecare.com
www.mrduey.com
www.retiredollarsmart.com

“Scott Lorenz helped put my new medical practice on the map. He obtained excellent media coverage including a feature in the Detroit Free Press, coverage on WDIV-4 in Detroit, an Indianapolis TV station and the 11 pm news on ABC-TV right after the season finale of Desperate Housewives. His expertise in search engine optimization and pay per click advertising dramatically expanded the inquiries we receive from across the US which of course resulted in consultations and surgeries.” Dr. Joseph Berenholz, Director Laser Vaginal Rejuvenation Institute of Michigan California Cellulite Therapy

“For more than six years Scott Lorenz has handled the marketing and public relations for our law firm. He has been the driving force in enhancing our image and increasing public perception. He obtained dozens of print and electronic news stories including 50 plus news-feature segments on FOX-TV,  totally revamped our web site underscoring  its importance in attracting new clients. He created and managed the pay per click advertising program which has been a significant development in the marketing of our practice. I unequivocally endorse Scott and the good services of Westwind Communications” Terry L. Cochran Cochran, Foley & Associates, P.C.

“Scott Lorenz dramatically improved our web site.  He arranged dozens of radio interviews and two TV interviews, one of which resulted in a one year contract for a weekly appearance the 10pm news on a CBS affiliate. To top it off he placed me in the New York Times and The Christian Science Monitor." Jim Miller Registered Investment Advisor Author, Retire Dollar $mart Founder, Owner ON Track Financial Services

To find out how Westwind Communications can help you create an integrated internet marketing campaign contact us today about Web Site Development, Search Engine Optimization (SEO) and Pay Per Click (PPC).